FIXTHESTUPID.AI / FIRST BRAND DIRECTION

A repair mark.
With a point of view.

Four open corners suggest a system under inspection. The diagonal reconnects the pieces: an intervention that brings things back together. Signal orange makes the brand easy to recognize; warm paper and dark ink keep it approachable.

Editable SVG assets with transparent backgrounds. The wordmark uses live Arial/Helvetica text; convert text to outlines in your design tool before sending final artwork to print.

The working palette.

How the brand speaks.

Direct about the problem. Respectful toward the people. The name supplies the provocation; the copy supplies clarity, reassurance, and a next step. Avoid calling clients or their teams stupid.

AFFILIATION / A DATABEANS, INC. SERVICE